This Tuesday, Rockstar finally released the long-awaited first trailer for GTA VI, and as expected, they broke all records with it. The video was scheduled to be uploaded at 3 PM (Spanish Peninsular Time) on Tuesday. However, due to a new leak suffered by Rockstar, they decided to release it early in the morning of the same day.
Right from the start, the announcement with the image of the date and time the trailer would be published became the most popular tweet in the history of video game-related topics. Less than a week after its release, it already has 193 million views and 2 million likes, and counting. But Grand Theft Auto didn’t just break records on the ex-bird social network, it also made history on YouTube. The GTA VI trailer became the fastest non-music video to surpass 10 million views, doing so in just 2 hours and 14 minutes. It also broke the record for the fastest non-music video to reach 50 million views, achieving this milestone in just 9 hours and 54 minutes. At the time of writing this article, the video remains at #1 on trending, with 118 million views and nearly 10 million likes, numbers that will surely continue to grow over time.
Console Exclusivity
Following the video’s reveal, Take-Two, the publisher behind Rockstar’s games, released a press statement confirming that the game will hit the market in 2025, exclusively for PlayStation 5 and Xbox Series. It’s likely a temporary exclusivity, and sooner or later it will also land on PC, but for now, there is no information on this.
The Entire Industry Is Copying Rockstar’s Announcement
The tweet announcing the date and time of the release of GTA VI’s first trailer not only broke records but also became an icon in itself. The legendary image shared by Rockstar days ago featured a gradient of purplish and orange tones with palm trees in the background. Several companies in the industry echoed this and used very similar images to make their own announcements. In some cases, these only copied the color scheme, but in more blatant instances, they also included palm trees.
— Rockstar Games (@RockstarGames) December 1, 2023
The Influence of GTA VI’s Announcement Outside the Industry
This phenomenon isn’t limited to the video game industry, as other entities like football clubs and even the municipality of Sao Paulo have used Rockstar’s image as a reference for their own announcements.
