{"id":28022,"date":"2025-09-22T16:24:57","date_gmt":"2025-09-22T15:24:57","guid":{"rendered":"https:\/\/geimers.com\/?p=28022"},"modified":"2025-09-24T16:57:46","modified_gmt":"2025-09-24T15:57:46","slug":"sega-mocks-nintendo-in-sonic-racing-crossworlds-ad","status":"publish","type":"post","link":"https:\/\/geimers.com\/en\/sega-mocks-nintendo-in-sonic-racing-crossworlds-ad\/","title":{"rendered":"SEGA mocks Nintendo in Sonic Racing CrossWorlds ad"},"content":{"rendered":"\t\t
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Without a doubt, the rivalry between SEGA<\/strong> and Nintendo<\/strong> was one of the great milestones in the history of video games, and this competition was not limited exclusively to hardware and games themselves but also extended to the realm of advertising. In the 1990s, SEGA of America launched a highly aggressive advertising campaign in which they not only implicitly targeted their rival but did so directly, including their brand name and images of the competition\u2014something unthinkable today.<\/p>

In this context, a highly provocative campaign began, which ended up being known as \u201cGenesis does,\u201d with its main slogan being \u201cGenesis does What Nintendon\u2019t,\u201d. These ads appeared in countless print publications of the time and also in television commercials, one of the most memorable being the one referencing SEGA\u2019s \u201cBlast Processing.\u201d<\/strong> This term was nothing more than a marketing strategy referring to the significant difference in the refresh rate of SEGA\u2019s 16-bit processor, which doubled that of its rival\u2014one of the few hardware aspects in which SEGA<\/strong> came out on top.<\/p>

Specifically, in this commercial, you could see a race between a drag car with a SEGA<\/strong> Genesis<\/strong> and a modern TV, and on the other side, an old SUV with an equally old TV and an SNES<\/strong>, referencing the slowness of Nintendo\u2019s console compared to SEGA\u2019s.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SEGA strikes back at Nintendo with its \u201cBlast Processing\u201d<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Recently, SEGA<\/strong> has resumed its offensive against its old rival in an advertisement for the launch of\u00a0Sonic Racing: CrossWorlds<\/strong><\/em>, which will take place on September 25<\/strong> of this year. Obviously, the reference to its rival\u00a0Mario Kart World<\/em><\/strong>\u00a0is no longer as direct, and they use a pixelated video capture to show it, although it is more than clear which \u201cother racing game\u201d they are talking about. In this modernized version, consoles are no longer included, as it wouldn\u2019t make sense, but once again, SEGA<\/strong> races in a drag car with a modern screen, while its rival rides in an old, rickety caravan with a plasma TV, which is now considered outdated and obsolete. A curious and clever nod to the past that has brought a smile and more than a few memories to those of us old enough to remember that rivalry we experienced decades ago.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Castlevania<\/a><\/div>\n
Announcement<\/a>News<\/a><\/div>

Konami Announces a New Castlevania Game and More Surprises<\/a><\/p><\/div><\/div>\n

\"Ubisoft<\/a><\/div>\n

Ubisoft plunges on the stock market after announcing delays and cancellations<\/a><\/p><\/div><\/div>\n

\"SEGA<\/a><\/div>\n

VGHF manage to recover and preserve all SEGA Channel games<\/a><\/p><\/div><\/div>\n

\"EA<\/a><\/div>\n

Electronic Arts is Bought for More than 55 Billion Dollars<\/a><\/p><\/div><\/div><\/div><\/div>\n